The hottest competition 2018 new energy vehicles h

2022-07-31
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Competition 2018: the era of "hard hitting hard" new energy vehicles is coming

looking back on 2017, the development of China's new energy vehicle industry has further improved, and China continues to maintain its position as a global power in the production and marketing of new energy vehicles. The overall development of the industry shows many characteristics, such as declining subsidies, steady increase in sales, "obvious" double points "effect, continuous emergence of new forces' investment, rolling forward of joint ventures and so on. From the perspective of competition between domestic and foreign industrial development forces, if it is necessary to make a summary of the development of the new energy vehicle market in 2017, it can be said that since 2017, the domestic new energy vehicle industry has opened a "hard encounter" era between independent and foreign brands

for the entire automotive industry, anqingheng, director of China Automotive Industry Advisory Committee, pointed out that "foreign brands and production switches are sinking in the layout of inspection products, and face-to-face and hard competition has come." At the same time, he also mentioned that as a fully competitive industry, it is an inevitable trend for the automobile industry to continuously expand its opening to the outside world; Specifically, in the field of new energy vehicles, foreign automobile companies and joint ventures have launched new energy products one after another due to "double points" and market double drive, resulting in intensified competition. In fact, the pressure of independent brands is coming "faster than expected"

in this regard, chenshihua, Assistant Secretary General of the China Automobile Industry Association (hereinafter referred to as the China Automobile Association), said that in recent years, many manufacturers have attached great importance to new energy vehicles. There has been a long discussion before the "double points" policy was announced, and many enterprises are also preparing, including product development, infrastructure, etc. In recent years, independent brands have also been expanding and developing upward, and foreign brands have been laying out downward. Both sides are infiltrating each other. Perhaps there is no need to fight hard, and foreign brands do not necessarily have strong competitiveness

in 2018, or in the next few years, the new energy automobile industry may enter a stage of accelerated competition, and a new round of rapid growth or elimination will be ushered in between independent brands or between independent brands and foreign brands. At the same time, the entry of foreign brands may bring more compelling effects on the formulation and adjustment of domestic new energy vehicle industry policies, such as whether to consider liberalizing the access system, joint venture share ratio constraints, etc

hand over 800000 answer sheets

on January 11, the China Automobile Association released the latest data on the development of China's new energy automobile industry in 2017. In 2017, the production and sales of new energy vehicles were nearly 800000, reaching 794000 and 777000 respectively, with a year-on-year increase of 53.8% and 53.3% respectively, and the year-on-year growth rate of production and sales increased by 2.1 and 0.3 percentage points respectively. In 2017, the new energy vehicle market accounted for 2.7%, an increase of 0.9 percentage points over the previous year

among the new energy passenger vehicles, 478000 and 468000 pure electric passenger vehicles were produced and sold respectively, with a year-on-year increase of 81.7% and 82.1% respectively; The production and sales of plug-in hybrid passenger vehicles were 114000 and 111000 respectively, with a year-on-year increase of 40.3% and 39.4% respectively

among the new energy commercial vehicles, the production and sales of pure electric commercial vehicles were 202000 and 198000 respectively, with a year-on-year increase of 17.4% and 16.3% respectively; The production and sales of plug-in hybrid commercial vehicles were 14000, down 24.9% and 26.6% respectively year-on-year

from the perspective of the composition of new energy vehicle sales in 2017, pure electric vehicles are still the absolute main force, among which pure electric vehicles account for 84%. Specifically, pure electric passenger vehicles account for 60%, pure electric commercial vehicles account for 24%, plug-in hybrid passenger vehicles account for 14%, and plug-in hybrid commercial vehicles account for 2%

judging from the current industrial situation, the sales of nearly 800000 vehicles in 2017 was closely related to policy promotion. In 2017, the medium - and long-term development plan for the automotive industry took new energy vehicles as one of the breakthroughs in building China into an automotive power. However, forging iron still needs its own hard work. The decline of policy subsidies is intended to enhance the industrial competitiveness of independent brands, and the "double points" policy has stabilized the main sail of the new energy vehicle

chenshihua said that in 2017, the new calendar witnessed a rapid growth in the construction of the energy vehicle market in full swing for more than half a year, and the market share of China's independent brands increased rapidly. At the same time, 2017 is also a year for policy adjustment. The first half of the year is a time for policy adjustment, which has a great impact on sales in the first half of the year; In the second half of the year, policies tended to be improved and market development returned to normal

planning "multi" investment "hot"

from the perspective of national new energy vehicle capacity planning, major automobile manufacturers in various regions are increasing the layout of the new energy vehicle market through various ways. In 2018, 5. Regularly check the transmission condition of the sprocket. The whole new energy vehicle market may usher in a big outbreak year of production and sales

from the perspective of independent brands, the overall strength of the enterprise is increasing, the competitiveness of its products is improving, and the market recognition is continuously improving. In terms of the overall layout of new energy, according to the statistics of relevant professional institutions, in 2017, the Yangtze River Delta, the Pearl River Delta, the southwest region, and Beijing Tianjin Hebei became the traditional vehicle enterprises and the four gathering places in the layout of the new energy sector. For example, from the perspective of local capacity, the capacity layout in Beijing is 500000, the capacity in Tianjin is 210000, the capacity in Hebei is 110000, the capacity in Chongqing is 970000, the capacity in Jiangsu is 700000, and the capacity in Guangdong is 500000. The overall planning capacity in many places may exceed 7million

from the perspective of the enterprise's layout strategy, Geely Automobile acquired Volvo as early as 2010, and then continuously promoted the strategic transformation, and launched the new energy vehicle based on the CMA platform - Lingke brand. In addition, according to Geely's "blue Geely action" plan, Geely's new energy vehicles will account for more than 90% of the total sales of the enterprise by 2020

in October 2017, Chang'an Automobile held a new energy strategy and new product launch conference in Beijing, and officially launched the new energy strategy of Chang'an Automobile, that is, the "Shangri La plan to be stored in a dry and ventilated place". According to the plan, Chang'an Automobile will complete the construction of three new energy special platforms by 2020; In 2025, Chang'an Automobile will start to stop selling fuel vehicles in the traditional sense and realize the electrification of products of the whole spectrum

in December of the same year, BAIC also announced that, in addition to special vehicles and special vehicles, it would take the lead in stopping the sales of traditional fuel passenger vehicles of its own brand in Beijing by 2020, and stop the production and sales of traditional fuel passenger vehicles of its own brand in China by 2025

in terms of investment amount, according to the statistics of relevant professional institutions, 21 provinces in China launched new energy vehicle projects in 2017. In 2017, 91 new vehicle projects were invested in China, with an investment scale of 528.283 billion yuan and a total production capacity of 13.15 million vehicles

"appearance" is easy to "qualify" but difficult to "

" qualify "is a special term in sports competition, which means to stand out in the competition. In the second half of 2017, the state issued several important industrial support policies, which had a significant impact on the whole new energy vehicle industry. With the domestic new energy vehicle market becoming more and more clear in 2017, domestic and foreign brands have entered the new energy vehicle industry one after another, and the forces of connected car making have emerged one after another, and the intensity of competition has entered a new stage

as we all know, the "ppt car making" that is hot in the industry has been pushed to the forefront because of the flash in the pan of leeco car making. Although some enterprises have already passed the initial growth period, it seems that they have walked out of the shadow of doubt about ppt car making, released new models with fixed models, and launched mass-produced vehicles, their development prospects still need to be further observed

at the end of 2017, the first pure electric medium and large SUV model es8 of Weilai automobile was officially launched in Beijing and announced that it would start formal mass production in 2018. The relevant person in charge publicly stated that the sales target in 2018 was 10000 vehicles. At the same time, some professional reports believe that, in view of the small scale of production and sales, it is difficult to provide substantial support for the performance for the time being

at the beginning of the 2018 new year, Xiaopeng automobile officially announced its first mass production car, Xiaopeng automobile G3. In addition, it is reported that the new car is positioned as a compact SUV, which is planned to be launched again in the first half of this year

after the large-scale entry of various forces into new energy vehicles, the accumulation of technology and brand effect begin to play a role, and the gap between enterprises will gradually widen, and there will be a process of scouring the sand. This also means that it is not a simple thing for new enterprises to strive for success and "qualify". In 2018, wave after wave of new car building forces may perform scenes of "different lives in the same year" fate and outcome

only by daring to "touch" can we win

in 2017, the release of policies such as the medium and long-term development plan of the automobile industry and the measures for the parallel management of average fuel consumption and new energy vehicle credits of passenger car enterprises played a crucial role in the development of China's new energy vehicle industry. With the entry of domestic and foreign automobile brands into the new energy automobile industry, the rise of new forces of interconnected automobile manufacturing, and the timetable of banning the sale of fuel vehicles announced by various countries and major enterprises, the competition in the whole industry is becoming increasingly fierce

at present, China has entered the automobile society, and the automobile has also entered a new era of digitalization, which is no longer just a space. In the future, how to build a healthier new automobile society, the whole automobile industry will usher in greater changes, challenges and opportunities, and the new energy automobile industry will also usher in a real test stage. In 2018, the development of the industry may eventually prove that the domestic new energy vehicle market is facing a "life and death competition" from main brands, new forces in vehicle manufacturing and joint venture brands

according to anqingheng's analysis, new energy start-ups and new products are coming into the market one after another, which not only promotes but also challenges their own brands. The active capital market is rational, and it will be known from 2018

according to the prediction of China Automobile Association, the sales volume of new energy vehicles in China will exceed 1million in 2018, with a growth rate of about 40%. Xuhaidong, Assistant Secretary General of the China Automobile Association, believes that the competitiveness of independent brands is enhanced, and the consumption power of China's automobile market is very important. The "13th five year plan" is a stage for China to lay the foundation. At present, China has not yet established its market in developed countries. In the future, with the cooperation of relevant national ministries and commissions, finance, enterprises, insurance and other aspects, the overseas development of China's own brand new energy vehicles is worth looking forward to

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