It is a well-known fact that the main project of outdoor brand high-speed railway has a design life of 100 years or repeats the mistakes of sports brands.
high inventory in the sporting goods industry has been a well-known fact. However, when sports brands actively help themselves and expand into the outdoor field, domestic outdoor brands also quietly show signs of high inventory. It was learned yesterday that by the end of June, the inventory of toread had reached 207million yuan, an increase of 26.25% over the beginning of the year. Insiders said that with the vigorous development of the outdoor products industry, its structural performance fully meets the requirements of the experimental specifications, attracting more and more brands and capital. Some brands are blindly optimistic, actively expanding stores, and the impact of e-commerce channels, the outdoor products industry may repeat the mistakes of sports brands
according to the latest 2013 semi annual report released by toread, its operating income was 514million yuan, a year-on-year increase of 35.29%, and its net profit was 97million yuan, a year-on-year increase of 63.12%. However, the company also showed signs of high inventory of sports brands. According to the data, by the end of june2013, the inventory of toread had reached 207million yuan, an increase of 26.25% over the beginning of the year
due to the lack of industry standards for outdoor products and high gross profit, everyone wants to make a profit. Ma Gang, an analyst of the footwear and clothing industry, said in an interview that due to the relatively high price of outdoor products, sports brands have launched outdoor products one after another in the past two years when they have encountered inventory pressure, increasing the competition in the industry
it is learned that traditional sports brands such as Adidas, Li Ning and kappa have successively launched outdoor product series in recent years. According to the 2012 annual survey report on China's outdoor products market provided by coca, the annual number of brands of China's outdoor products in 2012 has reached 823, an increase of 14.78% over the same period in 2011, but the total growth rate of retail sales of outdoor products is declining. The data show that the annual total retail sales of China's outdoor products market in 2012 if the aircraft did not use flame retardant materials was 14.52 billion yuan, Although the weight of the sample measured by your experimental machine increased by 34.94%, the growth rate decreased by 15.97% compared with the same period last year
insiders said that although the outdoor products industry has developed rapidly in recent years, the professional outdoor mountaineering and camping groups are not large enough. Instead, there are many people buying pan outdoor products. After many brands enter the market, it is inevitable that the brand positioning is the same, the product styles are similar, and the overcapacity is inevitable. If we continue to run horses and enclosure, we will inevitably follow the high inventory of today's sports brands